When you need something – whether it’s a plumber, information of some kind, a certain product, or directions to somewhere – where is the first place you turn? Online search. Everyone now lives and must navigate within this new digital economy, which is radically different from anything the world has ever experienced.
With 7.5 billion searches happening every day on Google alone, the internet has literally turned every industry upside down, and will continue to do so. For example:
-the world’s largest taxi company owns no vehicles (Uber)
-the world’s largest accommodations company owns no property (Airbnb)
-the world’s largest media company creates no content (Facebook)
As a result, the internet is the new frontier in reaching people with the message of hope, and will impact the process more than the invention of the printing press. We believers must use every means possible to fulfill the great commission, and the web is the greatest opportunity to come along in our lifetimes.
After 20 years and over a million dollars spent in research and development, we have developed proprietary technology that helps commercial customers rank better in organic (non-ad) search results.
We are now leveraging that same technology to help great content rank organically for felt-need searches, thereby leading people to the real answer – at a point where they might be the most open to the message of hope.
On a given search result page, only about 6% of the clicks happen on the ads; which means 94% of the traffic goes to the organic, or non-ad results. Many businesses make millions from the 6%, but if they don’t rank organically, they are missing out on connecting with 94% of their potential customers.
We want to reach as many people we can possibly reach with the good news, so we focus on the 94%. That’s why we built Cuurio.
Which one of these two people would you think is more likely to be open to a presentation of the gospel right now:
1 – someone who saw it on a billboard as they were driving by at 65 mph?
2 – someone who picked up a phone and typed “why am I so depressed” into a search bar?
In business speak, someone going to the trouble to search your exact product online is the hottest lead possible, and the conversion rate is much higher for those leads than it is for outbound advertising.
We want to have the biggest impact that we can have, so we are focusing on that 96% with our efforts to spread the news.
Side note: as a result of this phenomenon, an incredible 79% of searchers who watch our salvation video respond positively. That’s amazing!
When people are searching for answers to their needs or struggles, they are more open to the real solution than perhaps any other time in their life. They are literally asking Google for answers to life’s problems, so they are naturally more ready to hear the real Answer than any other time.
Add to that myriad other felt needs (depression, suicide, worry, hope, fear, encouragement, addictions, sadness, love, forgiveness, divorce, anger, etc.), and the field is ripe for harvest to the tune of millions of people every day. It will take time, and an army of helpers, but here is where it starts.
True, there is a ton of Christian content online already, including clear presentations of the plan of salvation, countless sermons from pastors around the world, and endless writings about God’s plan for lives. However, most of them do not show up in searches, and especially not for felt needs searches. Often they will rank for searches like “men’s Bible study” or “how to accept Christ” or “sermon about hope,” but unchurched or non-believing users don’t search such things.
We need the message of Jesus to be seen when people search things that non-believers search, which is exactly why we built Cuurio, and why we need your help. It is literally going to take thousands working in tandem, because the world is a big place.
We can’t. Nobody can guarantee anybody will accept Christ, that’s up to the Holy Spirit. All we can do is what we were commanded to do in Matthew: go to the world and share the good news with them.
What we can guarantee is that we can literally present the gospel to millions of people all around the world, at one of the very moments they are most receptive.
We can also say that in the beta phase of Cuurio, our test efforts resulted in over 423,000 engagements with real biblical answers to felt needs, along with a clear presentation of the message of Jesus – all of which happened over a period of just a few months, with limited work and resources.
There are 4 main ways you can contribute:
1 – Your Finances
There are many hard costs involved: servers, content creation, etc., which will require actual money being spent. But since it only costs an average of 48¢ per person for Cuurio to share God’s love with people all over the world, it’s a great deal, and will continue to get better as the platform grows in power and efficiency. CLICK HERE and get started supporting Cuurio with your resources.
2 – Your Content
We are going to ultimately need thousands of people contributing content, whether it’s written, video, or otherwise. If you write great content, or have access to great Bible-based content that’s never been posted anywhere online, or would be willing to do something as simple as shoot a video of yourself on your phone giving your testimony, we would love to get you involved! Any great content, especially on the subject of specific felt needs, would be welcome, and would add to our ability to reach the world. Visit our VOLUNTEER CENTRAL page, choose a team you think you’d be interested in serving on, fill out the form, and we’ll be excited to get with you on how you can get involved in supporting Cuurio by helping us create content.
3 – Your Influence
Everyone has a sphere of influence, including you. Your Facebook friends, your Instagram and Twitter followers – even your actual friends and family! You can exercise influence on a group of people, and that’s how this effort is ultimately going to reach its potential: through normal people like you, coming together and agreeing that the world needs to know about Jesus. Check out our VOLUNTEER CENTRAL page, choose the Influencer Team (or other teams you think you might be interested in serving on), fill out the form, and we’ll be excited to get with you on how you can get involved by leveraging your influence to spread the word and help Cuurio change the world!
4 – Other Volunteer Teams
If you’d like to check out all the different teams to find one that rings your bell, check out the VOLUNTEER CENTRAL page. We’d love to have you!